Author Archives for JADC Team
June 19, 2025 2:46 am
Published by JADC Team
At James Arthur Design Co., creativity isnāt just part of the jobāitās built into our space. Our office is full of āEaster eggsā that reflect who we are, where weāve been, and the things we love. If youāve ever stopped by, you may have spotted a few of these. If notāhereās a sneak peek inside our world. 1. The Stocked Fridge Letās start with the most important one: drinks. Our fridge is always stockedāand yes, next time you stop by, help yourself. Creative work requires fuel, and we believe in keeping our team (and visitors) hydrated. 2. Foosball Fridays Every... View Article
June 2, 2025 2:36 pm
Published by JADC Team
If youāve noticed a sudden drop in views, likes, and engagementādonāt panic. Youāre not shadowbanned. Your audience didnāt just lose interest overnight. And no, your social media team isnāt slacking. The truth? The platforms have changed. Remember the Old Days? There was a time when posts showed up in chronological order. You posted, your followers saw it. Simple. Now? Social platforms use algorithms that decide whatās ārelevantā based on: Your relationship with the creator (Do you comment, like, or message them?) The content type (Is it a reel, carousel, or static post?) Recency (How fresh is the content?) That was... View Article
April 30, 2025 7:19 pm
Published by JADC Team
Joining James Arthur Design Co. has quite literally changed my lifeāmore than I ever expected. Unlike many of the designers and creatives on the team, I come from a very different background. For the past nine years, I worked in the broadcasting industry as a meteorologist. My journey started at Saint Louis University, where I earned a Bachelor of Science in Meteorology. After graduation, I moved around a bit. My first job took me to Lubbock, Texasāwhere the storms are no joke. I had the incredible opportunity to chase some of the most thrilling and intense weather events of my... View Article
April 17, 2025 5:57 pm
Published by JADC Team
At James Arthur Design Co., we love a good trend. So when we saw people turning themselves into AI-generated action figures, we had to try it. The result? A full team of mini versions of ourselvesāeach one with its own personality, packaging, and accessories. How It Started I, Reagan, went first. I uploaded a headshot and our company logo into ChatGPT, then used this prompt: I want to make an action figurine of myself for work. I have attached a photo for reference. I have [insert details about your appearance]. I am also attaching the company logo to include on... View Article
March 14, 2025 8:40 pm
Published by JADC Team
For over 50 years, Southwest Airlines has built its reputation on affordability, customer service, and the promise of āBags Fly Free.ā This slogan wasnāt just a catchy tagline; it was a core part of the airlineās brand identity, setting it apart from competitors that nickel-and-dimed travelers with baggage fees. Now, with reports that Southwest is canceling its free bag policy, the airline is facing a storm of backlash, and for good reason. This move is a textbook example of how to damage brand loyalty, ignore customer expectations, and make a costly business mistake. Hereās why it matters and what business... View Article
March 7, 2025 10:22 pm
Published by JADC Team
The Miami Grand Prix is more than just a race ā it’s an experience. While not every business has a Formula 1-sized budget, small businesses can borrow key strategies from how this event is building its brand and driving people to the track. 1. Tap into Local Culture to Build Brand Identity The Miami Grand Prix leans into what makes Miami unique ā its diversity, energy, and luxury lifestyle. Whether through visuals or community-driven messaging, the event creates a sense of place that resonates with locals. Small businesses can do the same by highlighting what makes their community special in... View Article
February 14, 2025 7:55 pm
Published by JADC Team
Becoming a part of the James Arthur Design Company team has been a liberating experience. Reflecting on my journey as a designer, I find myself revisiting the creative toolbox Iāve carefully built and the habits that have evolved over time. When I was a budding designer, I held a strong resistance to seeking inspiration when starting a new project funny enough. I wanted my work to be influenced solely by my own ideas, believing that external sources might dilute my originality. While this mindset wasnāt entirely without merit, in hindsight, it was limiting. By confining myself to the boundaries of... View Article
February 10, 2025 4:51 pm
Published by JADC Team
The Super Bowl isnāt just the biggest night in footballāitās also the ultimate stage for brands to showcase their best marketing moves. While we havenāt directed a Super Bowl commercial (yet š), we do know a winning strategy when we see one. This yearās ads brought their A-game, letās break down a few that stood out: 1. Ā Pfizerās “Knock Out” Emotional, powerful, and a masterclass in storytelling that sticks. 2. Ā Hellmannās “When Sally Met Hellmannās” Nostalgia + humor = a recipe for brand recognition gold. 3. Ā Uber Eats’ “Century of Cravings” A fun, celeb-filled reminder that simple messaging sells.... View Article
January 20, 2025 3:26 pm
Published by JADC Team
For a few months leading into 2025, we were warned that the popular video-social media app TikTok would be banned in the U.S. Whether the decision to keep the app accessible is upheld or not, the appās impact on how we consume and create content is undeniable ā and still full of lessons. Even for something as complex (an un-TikTok-like) as SEO. When Vine died in 2017, TikTok tik-took over within the year. Since then, thereās not only been countless trends, but countless trend styles. You may remember the āHow often do you think about the Roman Empire?ā trend or... View Article
January 3, 2025 10:03 pm
Published by JADC Team
As the marketing world continues to evolve at lightning speed, businesses must stay ahead of the curve to remain competitive. At James Arthur Design Co., weāve been closely observing shifts in the industry to help you prepare for whatās coming next. Here are five key marketing trends we predict will dominate in 2025: 1. The Rise of Employee-Generated Content (EGC) Brands are discovering the untapped potential of their greatest advocates: their employees. EGC goes beyond traditional content marketing by showcasing authentic insights, behind-the-scenes stories, and real voices. Why it works: Builds trust with audiences. Humanizes the brand. Amplifies reach when... View Article
